Meet The Author Team

Written by the executive who designed and implemented it (Kyle Nel), the neuroscientist who helped make it work (Thomas Zoëga Ramsøy), and the academic who explains why it works and how to do it (Nathan Furr), Leading Transformation is the result of our own journeys and introduces an innovative yet proven process for creating breakthrough change.

—Nathan Furr, Kyle Nel, Thomas Zoëga Ramsøy, the authors of Leading Transformation


Nathan Furr

“What Are the Theories for a World of Uncertainty?”

Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His best-selling book, The Innovator’s Method (Harvard Business Review Press, September 2014), won multiple awards in the business press.


Kyle Nel


“How Do We Change Calcified Organizations?”

Kyle Nel is the CEO and cofounder of Uncommon Partners, a consulting and training firm based on the methods in the book.  He is a faculty member at Singularity University and formerly the founder and Executive Director of Lowe’s Innovation Labs, part of Lowe’s Companies, Inc.


Thomas Zoëga Ramsøy

“Why Do We Do What We Do?”

Thomas Zoëga Ramsøy is one of the leading experts on applied neuroscience and consumer neuroscience. He is the founder and CEO of Neurons Inc., a global innovation and tech company that helps companies, organizations and universities enable neuroscience tools and insights.

A provocative and compelling book that synthesizes the scientific research and experiential insight so well, it convinced me that the secret to behavior change often starts with counter-intuitive storytelling—both for ourselves and when leading others.
— Peter Sims, founder & CEO, Parliament, Inc, and author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Why We Wrote The Book

Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail doing so.

This discouraging outcome is not because companies can’t solve a technological or strategic problem. More often than not, it is human behavioral problems associated with change such as fear, habits, politics, and lack of imagination, that block companies from successfully innovating.

But what if you could transcend these barriers?

We wrote this book to reveal a radical new method for doing just this so that leaders can achieve breakthrough change and play an active role in leading the future of their organization.

Learn more about this new field of behavioral transformation and the framework of the book.